Clothes Label - Hinite Whitein Exitfree

Hinite is a modified word from "highlight". It means strong contrast and super saturate colours, which is one of the most common style of this spring (observed from the mall). The bright logo and the fairly dark purple background create a strong contrast. The "nite" and the exclamation mark part is die-cut, forming a see-through to another piece of colourful label. This design emphasizes in liveliness and playfulness with a lot of potential energy.

Whitein is a word modified from "whiteout". Of course, a new design does not want to be "out", so I change it to "in". Hopefully you get what I mean. Whitein denotes pure and soft, as I obverse another common style which is clean and simple. It is white and plain, but it is not old, conservative, or boring. It is white and plain, but it targets at young people with an active state of mind.

Exitfree is a word inspired by "acid free". As you notice, all three words from the labels are related to stationery because I want the names to be more friendly and familiar to young people. Exitfree means to exit the limited life circle and open oneself's mind. I am surprised to see that a lot of clothes now have many attachments. The shape of the label is inspired by the exit sign arrow. The arrows inside the label are die-cut, seeing through to a blue gel and another label of an image. This design emphasizes in exaggeration and carefree.