Sunday, August 31, 2008
This is the gift wrap design for Global Gift Wrap company on the theme of Chinese Xmas. The challenge is to use traditional Chinese elements to express Xmas, but Chinese people hardly celebrate Xmas. I come up with the idea using deer. In western culture, a deer is a symbol for Xmas. In Chinese culture, a deer is an animal blessing success and wealth.
Sunday, August 3, 2008
Wednesday, May 21, 2008
Oops! It is "charcoal-late". Nowadays the chocolate packages share similar characteristics: they are smooth, curvy, and swirly. Oops Chocolate wants to have a unique personality. Here is the solution: bold, simple, and funny. Customers can easily recognize its package among the sea of look-the-same chocolate brands.
Qi Spirits is dedicated to making the finest tea spirits in the world. However, with the previous branding solution which targets at older population, Qi Spirits has some difficulty to approach younger customers. Thus, a sub-brand Aura is created. The name is the direct English translation of "Qi". Clean, sharp, and fresh is the visual theme of Aura. The purpose is to blend into the alcohol market that appeals to younger people, while stand out with its special tea flavour. Soon after the brand is launched, a small research indicates that the flavour of Aura does surprise some customers! They remember the name.
Tuesday, May 20, 2008
After Steve A. Malcolm, BC vineyard owner, witnessed his nephew being killed by a drunk driver, he desided to produce non-alcoholic wine which still maintains exactly the same flavour as regular wine and makes people high without losing any consciousness.
Thus, the brand name Highway Zero can best desribe Steve's wine: a way to get high, containing zero alcohol, and people can drive safely after drinking.
The logo is an appropriation of the Trans Canada Highway sign. A grape leaf replaces the maple leaf. This will become the symbol of safe driving after drinking. With the branding, Steve enjoys a fast growing business and success. Most importantly, he contricutes to reduce the accidents due to alcohol.
Thursday, May 8, 2008
Wednesday, May 7, 2008
Click image to see the details. Chart design is one of the most effective practice that can demonstrate a typesetter's skill. It might look simple, but it requires a pair of careful eyes and understanding of legibility and clarity. Aesthestics is one important concern too.
Founded in 1987, Advancing Canadian Entrepreneurship (ACE) is a national, not-for-profit organization that is dedicated to teaching and igniting young Canadians to create brighter futures for themselves and their communities. Working in partnership with business and higher education ACE delivers two programs on 49 university and college campuses across Canada; a team based program and an individual based program - Students In Free Enterprise and Student Entrepreneur. ACE teams advance Canadian entrepreneurship by making an impact through the educational outreach projects and entrepreneurial initiatives that they develop and execute throughout the year.