Qi Spirits is dedicated to making the finest tea spirits in the world. However, with the previous branding solution which targets at older population, Qi Spirits has some difficulty to approach younger customers. Thus, a sub-brand Aura is created. The name is the direct English translation of "Qi". Clean, sharp, and fresh is the visual theme of Aura. The purpose is to blend into the alcohol market that appeals to younger people, while stand out with its special tea flavour. Soon after the brand is launched, a small research indicates that the flavour of Aura does surprise some customers! They remember the name.
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