Friday, April 18, 2008

Plastic Bag Addiction Bus Ad


PSA against plastic bags. The concept is to make fun of people who are still using plastic bags as if they are addicted to them. The expected reaction of the audience is, "What the hell? Plastic bag addiction? Is there really an organization helping those people?" Bewildering people makes them more curious; thus, they look up the website which gives more information about environmental issues.

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