Bubble World Tea House which is also known as "Big Head Kid" to Chinese people is one of the most popular bubble tea shops in Vancouver. For the past few years, it has been rapidly expanding to different main areas such as Metrotown, Joyce Station, Robson Street, and Kerrisdale. Unfortunately, in my own opinion, it has an super outdated logo which reminds me of the stiff graphic in old textbook for children. I do think it needs a new identity, despite it already has too many fans and customers, for its own aesthetic sake.
The new logo remains the "Big Head Kid" idea (the original logo is a boy with a huge head drinking bubble tea). However, the boy transforms into a black pearl which is the most popular ingredient in bubble tea. It is now a "big head", but it is also a pearl, neatly combining the two concepts together. I make a little shadow for the pearl as if it is bouncing up, which is more lively. Even though not mentioning "tea house", people will know Bubble World is about bubble tea since bubble tea is strongly product-dependant and Bubble World has been well known. I only remain "Bubble World" as the type. I do not thinking keeping the Chinese type is a good idea since Bubble World should expand its potential to English customers who likely feel more confident with a full English logo type. The casual hand drawn type matches with the lively pearl pretty well. Since the target audience is the younger generation, I add two bright and vivid colours, magenta and yellow. In addition, it is a cute logo which especially draws attention from young people.
This is my make-up logo design for Bubble World.
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