Strada Trading

Oops Chocolate

Oops! It is "charcoal-late". Nowadays the chocolate packages share similar characteristics: they are smooth, curvy, and swirly. Oops Chocolate wants to have a unique personality. Here is the solution: bold, simple, and funny. Customers can easily recognize its package among the sea of look-the-same chocolate brands.

Aura - The Spirit of Tea

Qi Spirits is dedicated to making the finest tea spirits in the world. However, with the previous branding solution which targets at older population, Qi Spirits has some difficulty to approach younger customers. Thus, a sub-brand Aura is created. The name is the direct English translation of "Qi". Clean, sharp, and fresh is the visual theme of Aura. The purpose is to blend into the alcohol market that appeals to younger people, while stand out with its special tea flavour. Soon after the brand is launched, a small research indicates that the flavour of Aura does surprise some customers! They remember the name.

Highway Zero Vineyards

After Steve A. Malcolm, BC vineyard owner, witnessed his nephew being killed by a drunk driver, he desided to produce non-alcoholic wine which still maintains exactly the same flavour as regular wine and makes people high without losing any consciousness.
Thus, the brand name Highway Zero can best desribe Steve's wine: a way to get high, containing zero alcohol, and people can drive safely after drinking.
The logo is an appropriation of the Trans Canada Highway sign. A grape leaf replaces the maple leaf. This will become the symbol of safe driving after drinking. With the branding, Steve enjoys a fast growing business and success. Most importantly, he contricutes to reduce the accidents due to alcohol.

Gred Stock Photo CD Package

Vanlife

Sus Sports

Chart Design

Click image to see the details. Chart design is one of the most effective practice that can demonstrate a typesetter's skill. It might look simple, but it requires a pair of careful eyes and understanding of legibility and clarity. Aesthestics is one important concern too.

Never Give Up

Never give up. There are a lot of hardship in life. Just believe, everything will become good as long as you never give up your hope. In my situation, I will never give up finding a job. I can, I do, I am the best.

Logo Design for ACE of SFU

Founded in 1987, Advancing Canadian Entrepreneurship (ACE) is a national, not-for-profit organization that is dedicated to teaching and igniting young Canadians to create brighter futures for themselves and their communities. Working in partnership with business and higher education ACE delivers two programs on 49 university and college campuses across Canada; a team based program and an individual based program - Students In Free Enterprise and Student Entrepreneur. ACE teams advance Canadian entrepreneurship by making an impact through the educational outreach projects and entrepreneurial initiatives that they develop and execute throughout the year.

The Great Crash Cover Remake

This redesign is almost identical with the original book cover. However, I change and background image and the typeface (now it is Helvetica). Overall it feels a little more serious than the original one.

Eminu Casual

Romon Suits

Founded in 1984, Romon Group Co., Ltd. is a modern large-scaled apparel enterprise in Ningbo, China. It mainly design, manufacture and sell medium and top grade business suits. It needs a stronger identity.

Principles

Yishion Casual

I did have a look at Yishion's clothes and some of them were really nice. Unfortunately, it has a horrible identity system which, I think, stops the brand going further. Here is my design for Yishion's identity and tags.

Lining Sport

Li Ning Company Limited is one of the leading sports brand enterprises in the PRC. It has its own branding, research and development, design, manufacturing, distribution and retail capabilities. The Group's products include sports footwear, apparel and accessories for sport and leisure use which are primarily sold under its own LI-NING brand. The Group has established an extensive distribution and retail network in the PRC, under which distributors manage the franchised LI-NING retail outlets in congruence with the Group's marketing direction. The Group also directly manages its own LI-NING retail outlets and concessions. In addition, the Group has established a joint venture with AIGLE under which the joint venture has been given the exclusive right by AIGLE to manufacture, market, distribute and sell for 50 years in the PRC, outdoor sports products which bear the AIGLE trademarks registered and owned by AIGLE. In April 2007, the Group officially launched a new brand called Z-DO. Z-DO's products include sports footwear, apparel and accessories, and primarily targets the hypermarkets as its sales channel.

However, its logo is too "Chinese" and too similar with Nike. I give it a new look which stands out as itself.

Elroy Apparel

Elroy Apparel is much more than just another clothing line. The company was developed as a stand against impending environmental destruction. By providing socially responsible, health conscious women with fashion forward, eco-friendly clothing we have created an alternative. A beautiful garment with an even more beautiful story behind it.

Everyone should feel good about the clothes on their back. By wearing Elroy Apparel, you will feel good knowing that you are taking steps towards a healthier, more sustainable life. Save the air. Save the drinking water. Save your health. Save the planet.